Ten-year Square in the Air veteran Nicholas Brown and former BetGames COO Aiste Garneviciene founded the business, which has served 10 “big-brand” industry clients since 2024, including Amelco and Relax Gaming.
Brown said: “Having been in marketing since the early 2010s — and being instrumental in building the success of Square in the Air, I saw a clear opportunity to address a significant gap in the market alongside a fantastic friend and former client, Aiste Garneviciene.”
“The B2B gambling industry is ripe for a more sophisticated, data-led approach to marketing that goes beyond traditional services. We’re here to deliver exactly what every other B2B marketing agency already does outside of our industry — using data-driven strategies to create demand, leads and sales.”The marketing agency, which reported €1m in annual projected revenue, has so far grown to a 15-person team and will announce its full leadership team in the coming weeks.
Garneviciene added: “As one of the founding team of BetGames in 2012, I know firsthand what it takes to truly build and scale a brand. From establishing credibility and educating the market — to driving qualified leads and sales.
“Each stage demands a different strategy and PRace is the first agency that can deliver that. We’re bringing a fresh perspective, deep industry expertise and a proven methodology that’s already serviced 10 top-tier clients. If you’re ready to make marketing your biggest growth engine — get in touch!”
